Royal Canin is not your average pet food company. Since our inception in 1967, we have been forerunners in health nutrition because we do things differently. We were different when we produced the first diet exclusively for large-breed dogs. Different when we developed Persian 30, the first diet tailor-made for a single breed. And different when we launched the first nutritional program for indoor cats.

What makes us different is what makes us better.

At Royal Canin you won’t find fish-shaped pieces in our cat food or peanut butter stuffed in our kibble. That’s because first and foremost, we respect the animal. Gimmicks benefit the pet owner. Superb nutrition based solely on science benefits the pet.

Read on to see how our philosophy of knowledge and respect translates into the very best nutrition for your animals – nutrition that doesn’t just meet your animals’ needs, but also contributes to their longevity and wellbeing. Nutrition that has innovation inside.

Knowledge and Respect

The ethos of the Royal Canin brand is based on its unique vision of the dog and the cat: the conviction that dogs and cats are not human beings but animals and as a result, true respect obliges us to treat them as such.

True respect implies certain obligations, of which one is Knowledge : to truly know the animal and understand its specific physiological and nutritional requirements, and, in consequence, guarantee it a "tailor made" food in line with its real nutritional needs.

Royal Canin's philosophy is therefore deliberately non-anthropomorphic.

In the field of canine and feline nutrition, some manufacturers put the owners first and use them as the basis of all innovation. At Royal Canin, we put the dog and the cat at the heart of our research process : this is a radically different approach.

Respect the Animal: The Animal before the owner.

1. No Consumer Surveys; only Animal Studies.
2. Improve our Knowledge permanently.
3. Offer products with precise nutritional scientifically proven answers.
4. Reject anthropomorphism. (nutrients versus ingredients)
5. Only prescribers and specialized distribution outlets can bring the "technical" message to the consumer.

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